Social Network Marketing Can Be Fun and Profitable

Moms who are setting up their home business and looking for ways to raise awareness about their business can benefit greatly from social network marketing.

What is social network marketing?

It is a term that describes the use of social networks, online communities, blogs, wikis or any other collaborative media for marketing, sales, and public relations. It is being called the 21st century version of word-of-mouth marketing, and its effectiveness is unarguable.

So, why is it so important for the small business owner?

Statistics show that over three million people log into their Facebook accounts every day. MySpace is not far behind, and Twitter is catching up fast. This new form of marketing is taking over, and for the small home business owner, this means a valuable opportunity to reach more of their target market.

For work-at-home moms, learning about social network marketing is essential. Most if not all of their potential customers will be internet users, and online marketing is the best way to reach out to them. But there are so many online networks, from Facebook to Friendster, MySpace to Ning, that an online presence on all of them would take thousands of work-hours, in terms of research and preparation.

For the social media newbie, it seems a daunting task. But you shouldn't be intimated by the task, Firstly because although learning about all the social networking sites is a steep learning curve, it's not difficult.

There are specific sites that will be most useful to you, so you simply need to identify and target those ones. Once you start, you will find it's not as complicated as it looks. And once an online identity has been built, it gets easier to extend that presence onto other network sites as well.

Secondly, there are softwares,that you can use to simplify the task. Some businesses - particularly those run by the older generation - miss out on the benefits of social network marketing because owner/operators are afraid they won't be able to master using the sites. Luckily there are programs to make things easier, like a tool to merge social media accounts so users can communicate with all their customers through one service. There are other tools which allow users to manage their marketing through their mobile devices.

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